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HUSKY TOOLS

Home Depot Associates (employees) had no reason to believe in Husky Tools. They weren't tough, so Associates didn't recommend them to customers. 

Husky noticed, re-engineered, and came out with tools as tough or better than everything out there. 

Then we re-introduced them to Associates with 9 web films.

 

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HUSKY TOOLS

Husky Tools are tough. Home Depot employees explain this to customers on a daily basis.
We created a series of videos to give them some cooler talking points.

Shot By James Frost | Production Design By Eric Archer

 

Then we let the world test the tools themselves with the Made to be Husky Tour.

We made five interactive tool demonstrations (read: games)

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Creative partners: Jordan Kramer (CW), Leo Billard (AD), Andrew Chin (AD)