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SKYR ICELANDIC YOGURT

SKYR ICELANDIC YOGURT

Skyr (pronounced 'skeer') has way more protein than other yogurts, which is cool.

It was invented by Vikings and was the protein shake of the Middle Ages. That's cooler.

Tag:

THE PROTEIN SHAKE OF VIKINGS

Radio script:
Gunnlag is  Viking hero.
His might is known far and wide across the seas. 
Everyone in the Northlands loves the honorable Gunnlag. I hate Gunnlag.
We wield the same weapons, hunt the same game. 
Why is his strength so much greater than my own?
Watch him, there by the fire, spooning that soft cheese into his mouth.
Is that cheese? No, it appears to be cream. But it's thicker than cream. 
Thick, creamy cheese cream.
Ugh. He thinks himself a Viking God. One day I shall defeat him. 
One day I shall pierce his flesh wi- 
(shrill voice) “HORGRATH, BRING ME MY ALE.”
(sweetly) Aye, sweet maiden! Coming! 

Skyr Icelandic Yogurt
Laden with 19 grams of protein per serving.
The Protein Shake of the Vikings

 

The Skyr food truck-ship doesn't serve Skyr. It's too busy conquering and looting other food trucks.

 

Vikings are coming to a gym near you.

equinox-gym-partnership.jpg

They'll be teaching a class.

skyr_viking_workout-poster.jpg

 

And testing your might. Only the mightiest will receive free Skyr.

 

To win a free trip to Iceland, one must steal an unsuspecting maiden and haul her away.

This is known as #Vikinging.

 

With Nomi Malik the Art Director

farrish.ally@gmail.com
703 965 8998