In 2016 the Tervis Wine Glass was born - a plastic, durable glass made for outdoor wine-ing on patios, boats, and other places breakable glass shouldn't go. To announce its arrival, we teamed up with celebrity chef Spike Mendelsohn for "Spike The Pool," a pool party at the SOBE Food and Wine Festival. Party guests were encouraged to break all the typical pool rules starting with instructions to "Have Glass At The Pool" and enjoy wine cocktails from The Dive Bar. Other rules broken included "Eat Before Swimming," "Splash Please" with retro-inspired synchronized swimming performances, and "Running Is Fine" where teams of celebrity chefs battled in a pool olympics.