We made a fake boyband and their fake song, “Summertime Lover.”
#Dropsummertimelover trended on Twitter and led to not one but two change.org petitions to release a full version of it (so we did.) There was some good press from Muse by Clio and Ad Age. And it was cool when the choreographers we worked with told us their other clients (The Backstreet Boys) “love the spot, quote from it, and are willing to cameo in a sequel.”
But my favorite reaction BY FAR was a Power Ranking of the AT&T Boy Band Members by Punchability.