Why do Yogurt commercials always have women eating yogurt while laughing?
Full glam, heads kicked back, hysterical between spoonfuls.
JUST like women in real life.
When Yoplait updated their recipe for the first time ever, we dragged their marketing into the 21st century, too.
“Real women aren’t perfect,” we assured our clients.
”And, if you can believe it, they don’t think yogurt’s funny.”
Directed by Dawn Luebbe <3