Yoplait commercials have always looked the same: women laughing while eating yogurt.
At the beach in full glam, heads kicked back, hysterical between spoonfuls.
Just like women in real life.
So when Yoplait changed their formula for the first time ever, we decided to drag the rest of the brand into the 21st century.
We fought hard to ditch the laughing gals. “Real women aren’t perfect,” we assured our clients.
“They’re not always put together. And, if you can believe it, they don’t think yogurt’s funny.”
The clients never fully got on board, but they bought these anyway.
Directed by Dawn Luebbe <3