Yoplait commercials have always looked the same: women laughing while eating yogurt.
Lounging on the beach in full glam, heads kicked back, simply hysterical between spoonfuls.
Just like women in real life!
So when Yoplait changed their formula for the first time ever, we decided to drag the rest of the brand into the 21st century.
We fought hard to ditch the laughing women.
“Real women aren’t perfect,” we assured our clients.
“They don’t always show up on time or look put together. And if you can believe it, they DON’T think yogurt’s funny!”
The clients never believed us, but let us make these anyway.
Directed by Dawn Luebbe <3